Lader Standard is the original and foundational subfamily in the Lader family, featuring open proportions, balanced spacing and distinctive rounded ovals. It represents the quintessential geometric grotesque, combining clarity with subtle warmth that makes it highly versatile. As the progenitor of the Lader family, it set the tone and style that inspired the subsequent subfamilies. With 18 styles from Thin to Black and matching italics, it suits a wide range of applications and scenarios where legibility and personality are equally important.

Lader Standard blends precise geometry with soft curves, giving it a balanced and approachable tone. It works equally well as a text typeface and as a confident display font, making it a dependable choice for editorial work, branding, packaging, and digital platforms, including web design, app interfaces, and UX/UI environments.

Equipped with a full set of OpenType features (such as stylistic alternates, ligatures, fractions, subscript, superscript, and many others) Lader Standard offers the typographic tools necessary for both expressive and practical design. It supports most Latin-based languages, including Vietnamese and others, ensuring broad language coverage with confidence and clarity.

See other Lader subfamilies:
Lader Condensed, Lader Compact, Lader Wide, Lader Extended