Jouter Sans: A Modern Take on Gothic Type Revival

Jouter Sans: A Modern Type Revival

In early 2025, Groteskly Yours Studio released an 18-style type revival family titled Jouter Sans. The project was largely inspired by a selection of Gothic typefaces from Farmer type catalogue from 1867, which shared some very idiosyncratic characteristics. Jouter Sans isn’t a direct type revival of any of those fonts — instead, it’s our attempt to visualize what an early Gothic typeface could look like today, as well as a homage to a wide array of historical fonts that continue to inspire us.

Farmer type catalogue with 19th Century Gothic fonts shown

↑ The original Gothic type from Farmer type catalogue

The Inspiration Behind Jouter Sans

Jouter Sans began as a little experiment on Instagram. In a series of Instagram reels, we took our viewers through the initial stages of a type revival project, which resulted in a quasi-historical sans serif font, which later became Jouter Sans. While most of the work on the project was done much later and off-camera, it's fascinating to see how the initially filmed sketches transformed into a more coherent and overall more modern project that still retains its connection to early sans serif fonts while being firmly and surely a font for modern designers.

The initial sketches for Jouter Sans were based on a selection of Gothic fonts (namely, Gothic №1 to Gothic №4) from the 1867 type specimen catalogue printed by Farmer, New York. On a surface, the original typefaces looked like fairly average run-of-the-mill sans serif from that period. All four typefaces had features consistent with Gothic styles published by other foundries of that time. All featured fairly high contrast, legible letterforms and generous spacing, coupled with somewhat blocky letterforms. On closer inspection, however, there were other, far more fascinating details to be found when you compare individual letterforms with their counterparts in other point sizes. With each point size varying slightly, you could begin to piece together a DNA that much later became the foundation for Jouter Sans: terminals tapering off in letters 'e' and 'c', flat 90* angle terminals seen on letters such as 'f' and 't', and rough, sturdy numerals.

Jouter Sans used to re-create a Layput for Gothic font from Farmer type catalogue

↑ Jouter Sans used in part of Farmer type layout

As we began to work, we discovered other idiosyncratic details that are not uncommon in early sans serifs. The ampersand was somewhat inconsistent with the rest of the font, thanks to its supple and elegant structure, more commonly seen in serif fonts. The uppercase 'R' featured a rather charismatic leg, appearing slightly off-balance. Some of these details eventually found their way into Jouter Sans virtually unchanged (the ampersand is one of these characters) while others inspired us in other ways and were merely suggestions -- the 'R' in Jouter Sans, after countless other options, was designed with a slightly bowed leg, as opposed to straighter stoke, as it was originally conceived.

Jouter Sans used in smaller point sizes for type specimen layout

↑ Jouter Sans used in part of Farmer type layout

Designing a Type Revival

While the circumstances surrounding the creation of these particular set of Farmer typefaces are not known, we can only infer what we know from other sources, or imagine what the logic behind the overall typeface design was, based on the only tangible source we have: the printed specimen. None of the fonts from the catalog achieved the popularity or enduring legacy of more recent Gothic typefaces, such as Trade Gothic, which significantly influenced the typographic landscape in the US. However, this does not diminish their appeal or reflect negatively on the longevity of their design. While working on a type revival, no matter how faithful to the original it aims to be, one of the more important things is to be able to read what the original designer had in mind when working on their font. The best I can describe it is like watching someone over their shoulder through time, and deciphering what each stroke and each detail meant for them.

As we worked on Jouter Sans, we tried to preserve as much of the original character while keeping our type family modern and functional. Jokingly, we referred to this project as a quasi-revival, as our intention was to design a typeface that, while harkens back to its predecessor, remains a truly modern font that feels at home in the context of the 21st century design. We set out to reimagine this inherently American genre, broadening its scope to include characters and concepts that the original 19th-century designers may never have considered. At the same time, we aimed to distill the concept of utility into a timeless principle—one that transcends eras and continues to serve as a cornerstone of typography as a whole.

Our guiding question was: how has the concept of a utilitarian sans serif font evolved since its inception? What are we doing differently today? What defines a font as modern, and what renders it outdated? These reflections shaped our approach as we sought to bridge historical context with contemporary needs, reinterpreting utility through the lens of modern typography.

↑ Jouter Sans design features

Design and Features in Jouter Sans

The answers to all these questions lie in Jouter Sans. Bold yet refined, it combines the sturdiness of a sans serif with delicate nuances. Jouter Sans excels as a display font and performs equally well in extended text, balancing versatility with elegance. While it respects the historical forms of its origin, it integrates them seamlessly with modern innovations, prioritizing legibility and flow.

Jouter Sans roman and italic displayed side by side for comparison

↑ Jouter Sans Regular vs Slanted Italics letterforms

Rather than hiding its heritage, Jouter Sans embraces it, leveraging over a century of advancements in type design. It supports the Variable Font format, empowering users to fine-tune its attributes with unprecedented precision.

Additionally, Stylistic Alternates offer quick and effortless customization, allowing designers to toggle between various character forms. For a type revival project like Jouter Sans, this adaptability ensures it meets the demands of a wide range of applications while remaining true to its utilitarian roots.

Case Sensitive Open Type Feature used in Jouter Sans type revival font

↑ Case Sensitive Punctuation in Jouter Sans

Jouter Sans is available as a family of 18 fonts, featuring both Upright and Italic styles. There were no italic styles in the original Farmer type catalogue, so our rendition is inspired by other Gothic typefaces released around that time. The italic angle is modest but distinctive enough to stand out on its own.

With type revivals, there’s always a temptation to add features that weren’t part of the original. We considered the idea of true italics to complement the family but ultimately opted for more functional and less ornate oblique styles.

Stylistic alterates in Jouter Sans type revival project

↑ Stylistic Alternates in Jouter Sans

Jouter Sans excels as a display font for headlines and titles but also performs well in smaller bodies of text. It supports multiple OpenType features, allowing designers to modify the appearance of the font directly in their software or on the web. Jouter is equipped with 10 Stylistic Sets, enabling designers to choose more neutral letterforms or alter the overall look of the typeface by switching between square and round dots. Additional OpenType features are included to streamline workflows, such as automatic Case-Sensitive Punctuation, Ligatures, and Fractions.